{"id":2885,"date":"2024-03-14T09:22:22","date_gmt":"2024-03-14T08:22:22","guid":{"rendered":"https:\/\/nordiik.com\/en\/?p=2885"},"modified":"2024-03-14T09:22:22","modified_gmt":"2024-03-14T08:22:22","slug":"approved-directive-eu-2024-825-on-greenwashing","status":"publish","type":"post","link":"https:\/\/nordiik.com\/en\/environment\/approved-directive-eu-2024-825-on-greenwashing\/","title":{"rendered":"Approved Directive (EU) 2024\/825 on Greenwashing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 data-sourcepos=\"1:1-1:107\"><strong>Approved Directive (EU) 2024\/825 on Greenwashing: Empowering consumers for the Ecological Transition<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<h4 data-sourcepos=\"3:1-3:69\"><strong>What is the objective of Directive (EU) 2024\/825 on Greenwashing?<\/strong><\/h4>\n<p data-sourcepos=\"5:1-5:99\"><strong>Directive (EU) 2024\/825<\/strong> aims to empower consumers in the ecological transition through two pillars:<\/p>\n<ul data-sourcepos=\"7:1-13:0\">\n<li data-sourcepos=\"7:1-9:98\"><strong>Better protection against unfair practices:<\/strong>\n<ul data-sourcepos=\"8:5-9:98\">\n<li data-sourcepos=\"8:5-8:106\">Combats \u00abgreenwashing\u00bb with stricter requirements for environmental claims of products and services.<\/li>\n<li data-sourcepos=\"9:5-9:98\">Prohibits practices such as planned obsolescence and false information about sustainability.<\/li>\n<\/ul>\n<\/li>\n<li data-sourcepos=\"10:1-13:0\"><strong>Better information:<\/strong>\n<ul data-sourcepos=\"11:5-13:0\">\n<li data-sourcepos=\"11:5-11:126\">Requires companies to provide clear, truthful, and comparable information on the environmental impact of their products.<\/li>\n<li data-sourcepos=\"12:5-13:0\">Creates a digital passport for electronic products that tracks their environmental footprint throughout their life cycle.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-sourcepos=\"14:1-14:29\"><strong>Date of entry into force:<\/strong><\/p>\n<p data-sourcepos=\"16:1-17:88\">The Directive was published in the Official Journal of the European Union (OJEU) on March 6, 2024. Member States have until March 27, 2026 to transpose it into their national legislation.<\/p>\n<p data-sourcepos=\"19:1-19:28\"><strong>What are the key points?<\/strong><\/p>\n<ul data-sourcepos=\"21:1-26:0\">\n<li data-sourcepos=\"21:1-21:121\"><strong>Broadening of the scope:<\/strong>\u00a0Protection is extended to financial services, energy, transport, and the circular economy.<\/li>\n<li data-sourcepos=\"22:1-22:112\"><strong>New criteria for environmental claims:<\/strong>\u00a0They are based on scientific evidence and verifiable methodologies.<\/li>\n<li data-sourcepos=\"23:1-23:123\"><strong>Due diligence obligation:<\/strong>\u00a0Companies must demonstrate that their <a href=\"https:\/\/nordiik.com\/en\/environmental-consultancy\/ecolabel-ue\/\">environmental claims are accurate and not misleading<\/a>.<\/li>\n<li data-sourcepos=\"24:1-24:124\"><strong><a href=\"https:\/\/nordiik.com\/en\/environmental-consultancy\/carbon-footprint\/\">Carbon footprint<\/a> information:<\/strong>\u00a0Information on resource use, greenhouse gas emissions, and waste generation is included.<\/li>\n<li data-sourcepos=\"25:1-26:0\"><strong>Right to repair:<\/strong>\u00a0Consumers will have greater ease in repairing their products.<\/li>\n<\/ul>\n<p data-sourcepos=\"27:1-27:22\"><strong>Expected benefits from Directive (EU) 2024\/825 regarding ecological transition:<\/strong><\/p>\n<ul data-sourcepos=\"29:1-33:0\">\n<li data-sourcepos=\"29:1-29:64\">Increased consumer confidence in companies and their products.<\/li>\n<li data-sourcepos=\"30:1-30:117\">More sustainable purchasing decisions: Consumers will be able to choose products with a lower environmental impact.<\/li>\n<li data-sourcepos=\"31:1-31:65\">Reduction of the environmental impact of products and services.<\/li>\n<li data-sourcepos=\"32:1-33:0\">Boosting innovation in clean technologies.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p data-sourcepos=\"34:1-34:172\">Do you need to obtain official ecological certifications such as the EU Ecolabel or want to calculate your company&#8217;s carbon footprint? Nordiik can help you, <a href=\"https:\/\/nordiik.com\/en\/contact-nordiik\/\">contact us<\/a>!<\/p>\n<p data-sourcepos=\"36:1-36:25\"><strong>Additional resources:<\/strong><\/p>\n<ul data-sourcepos=\"38:1-40:16\">\n<li data-sourcepos=\"38:1-38:35\">Full text of the Directive: <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/ALL\/?uri=CELEX:32024L0825\">CELEX<\/a><\/li>\n<li data-sourcepos=\"39:1-39:54\">European Parliament information: <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2024\/825\">European Parliament<\/a><\/li>\n<li data-sourcepos=\"40:1-40:16\">Image: <a href=\"https:\/\/www.freepik.es\/foto-gratis\/germinacion-microgreens-germinacion-semillas-casa_47448871.htm#fromView=search&amp;page=1&amp;position=12&amp;uuid=907f0bf5-33d9-45f0-bccf-4b11e60c6462\">Freepik<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Approved Directive (EU) 2024\/825 on Greenwashing: Empowering consumers for the Ecological Transition<\/p>\n","protected":false},"author":1,"featured_media":2888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,131,156],"tags":[160,161,132,136,159,134,133,158,162],"class_list":["post-2885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carbon-footprint","category-ecolabel","category-environment","tag-carbon-footprint","tag-directive-eu-2024-825","tag-ecolabel","tag-ecological-products","tag-ecological-transition","tag-environment","tag-eu-ecolabel","tag-green-deal","tag-greenwashing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Approved Directive (EU) 2024\/825 on Greenwashing<\/title>\n<meta name=\"description\" content=\"Approved Directive (EU) 2024\/825 on Greenwashing: Empowering consumers for the Ecological Transition (EU GreenDeal, 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