Approved Directive (EU) 2024/825 on Greenwashing: Empowering consumers for the Ecological Transition
What is the objective of Directive (EU) 2024/825 on Greenwashing?
Directive (EU) 2024/825 aims to empower consumers in the ecological transition through two pillars:
- Better protection against unfair practices:
- Combats «greenwashing» with stricter requirements for environmental claims of products and services.
- Prohibits practices such as planned obsolescence and false information about sustainability.
- Better information:
- Requires companies to provide clear, truthful, and comparable information on the environmental impact of their products.
- Creates a digital passport for electronic products that tracks their environmental footprint throughout their life cycle.
Date of entry into force:
The Directive was published in the Official Journal of the European Union (OJEU) on March 6, 2024. Member States have until March 27, 2026 to transpose it into their national legislation.
What are the key points?
- Broadening of the scope: Protection is extended to financial services, energy, transport, and the circular economy.
- New criteria for environmental claims: They are based on scientific evidence and verifiable methodologies.
- Due diligence obligation: Companies must demonstrate that their environmental claims are accurate and not misleading.
- Carbon footprint information: Information on resource use, greenhouse gas emissions, and waste generation is included.
- Right to repair: Consumers will have greater ease in repairing their products.
Expected benefits from Directive (EU) 2024/825 regarding ecological transition:
- Increased consumer confidence in companies and their products.
- More sustainable purchasing decisions: Consumers will be able to choose products with a lower environmental impact.
- Reduction of the environmental impact of products and services.
- Boosting innovation in clean technologies.
Do you need to obtain official ecological certifications such as the EU Ecolabel or want to calculate your company’s carbon footprint? Nordiik can help you, contact us!
Additional resources:
- Full text of the Directive: CELEX
- European Parliament information: European Parliament
- Image: Freepik
